Paranormal Romance Lovers is one of today’s most popular paranormal romance-related websites.
Our loyal audience and growing mailing list are fans of everything paranormal romance- shifter romances, sci fi romances, urban fantasy, and reverse harem romances.
After being created by best-selling author, Elianne Adams (author of The Return to Avalore series and the Dragon Blood series), the site has enjoyed continued growth both in the number of page views and new visitors each month. The same also applies to The Paranormal Romance Lovers’ Newsletter service which has seen a continual increase in new subscriber signups each month
Paranormal Romance Lovers offers authors affordable and effective marketing opportunities which are broken down into two categories: our Newsletter Service and On-Site Marketing. Both will reach your target audience: paranormal romance readers and fans!
You can contact us with any questions you may have regarding any of our services.
Newsletter Service links
(updated January 11th, 2019)
We currently offer four different newsletters- all of which go out to our mailing list. Each newsletter offers you the opportunity to market your book depending if it is a pre-order, a new release, on sale, and so on.
Our dedicated mailing list continues to grow month-after-month. Below are our 2019 mailing list statistics:
Average Monthly Newsletter Open Rate for all newsletters: 39%
Average Monthly Click Rate for all newsletters: 5%
The two above statistics are above-average based on the figures discussed in the following
What’s A Good Email Open Rate and How You Can Improve Yours (from OptinMonster)
What Is A Normal Open Rate? (from Mailjet)
How do we compare? 2019 Email marketing statistics compilation (from Smart Insights)
Our mailing list subscribers are dedicated paranormal romance readers AND buyers. Get your book in front of fans of paranormal romance who want to learn more about your book and potentially buy it!
On-Site Marketing links
(updated November 27, 2018)
The opportunities listed below are marketing avenues we offer on the Paranormal Romance Lovers website.
Submit your book for our Free eBooks page (NEW!)
Five Questions With… (NEW!)
Free Book of the Month Club (NEW!)
Book Review Service (NOT ACCEPTING ANY NEW SUBMISSIONS TILL FURTHER NOTICE)
Banner Ads on PNR Lovers
Be sure to check back here often because we will be rolling out more marketing opportunities periodically!
We are now accepting submissions for our annual Valentine’s Day Sale!
We are now accepting submissions for our 2019 Valentine’s Day Sale which will run from Thursday, February 14th till Friday, February 15th here on Paranormal Romance Lovers!
Any paranormal romance-genre title (Sci Fi Romance, Reverse Harem, Urban Fantasy) is welcome.
You can submit box sets, books priced at .99 cents or more, and pre-orders. The only books we are not accepting are free books. We will have a free books promotion later this year.
We will be marketing this sale (which includes links to each book’s Amazon page) on Facebook, Instagram, Twitter, Pinterest, and to our growing mailing list throughout the sale.
You can learn more the sale itself and / or submit your book using the link below:
Are you subscribed to The Writing Assistant Newsletter?
The Writing Assistant Newsletter is a bi-weekly newsletter for new and established authors from Paranormal Romance Lovers. Each edition contains content curated from different sites which we feel would be of interest to authors, such as marketing, publishing news, writing, and more.
The newsletter will also contain special promotions for our marketing services which will only be available to this newsletter’s subscribers. You will also be the first to learn of any new promotions or services we will be offering.
Pre-Orders Newsletter — Cost: $20US per submission (UPDATED WITH JANUARY 3rd WITH NEW OPTIONS!)
The fans have spoken and we are giving them what they want! Paranormal Romance Lovers did a survey in June 2018 where our newsletter subscribers gave us their opinion on topics related to Paranormal Romance and our various newsletters. One of the biggest requests were fans wanting to know when your upcoming release is available for pre-order. So we’re giving it to them!
Our Pre-Order Newsletter will be a weekly newsletter that goes out only on Mondays. This newsletter will only feature pre-order titles which are not released before or on the day the newsletter goes out.
This is a great way to not only give our newsletter fans something they want but it will also help you increase your pre-order sales!
This Pre-Orders Newsletter is very similar to our popular PNR Deals newsletter in that you can include the following when submitting your title:
– A synopsis under 100 words
– Links where your book can be pre-ordered
– The pre-order price your book will be when the newsletter goes out
– The release date of your pre-order
– If the pre-order price is a sale price, you can include the regular price as an added incentive
– We will promote your pre-order on our social media accounts which includes Twitter, Facebook, Instagram, and Pinterest. The links we use in our social media promotions will be the Amazon link for your book which will lead to more awareness and potentially more pre-orders!
– You can include up to two (2) reviews of your pre-order. Social proof is a great way to sell your book! Each review you submit must include a short review, the name of the reviewer, the name of the site where it originated from, and a working link to the page where the link is found.
– Your author name can now link to either the front page of your web site or to your Amazon Author Profile page!
– Your pre-order will be added to our new monthly Pre-Orders post where our regular site visitors and new visitors can learn more about your pre-order, giving your book even more exposure and potentially lead to more pre-orders!
The cost for each submission is $20.00 US. This price includes (1) Pre-Orders newsletter submission, adding your pre-order to our monthly Pre-Order post on our site, and promotion of your pre-order via our social media accounts (Facebook, Twitter, Instagram, and Pinterest).
You can submit the same book in additional Pre-Order Newsletters for an additional $7 per additional Pre-Order newsletter. This can be done using the same form you submit your original pre-order listing.
Click on the link below to learn more or to submit your book for our PNR Deals newsletter-
To submit your pre-order title, simply fill out our Pre-Order Newsletter form.
PNR Deals Newsletter — Cost: $18US per submission (UPDATED JANUARY 11th WITH NEW OPTIONS!)
The PNR Deals Newsletter is open to Paranormal Romance, Urban Fantasy, Reverse Harem, and Sci Fi Romance titles. Submitted titles can be any of the following:
A new release including box sets that is on sale
A title that is on sale
Free for download without signing up for a newsletter
This newsletter will only go out on Fridays and will be a short newsletter focusing on the books being promoted with any advertisements being placed at the end of the newsletter. You can also include if your title is in the Kindle Unlimited program.
We will grab your cover from Amazon unless it is a box set. We request a flat version of your box set cover be emailed to us at firstname.lastname@example.org. Please include in the email your author name and the name of your box set.
With this newsletter, you can book additional PNR Deals newsletters promoting the same title for only $7.00 for each additional newsletter using the same form!
In an effort to give you more bang for your buck, we have added some new marketing features to help you promote your titles to more potential buyers while helping your build name / brand recognition. The new features are marked below.
1) Each submitted book (along with its Amazon page link) will be heavily promoted via our social media channels which includes Twitter, Facebook, Instagram, and Pinterest on the day the newsletter goes out. This will not only build more awareness about you and your book but can also lead to more sales!
2) (NEW IN 2019) Starting January 2019, we will create a new monthly post entitled Books on Sale for (enter the name of the month). This post will be used to list all the books submitted for the PNR Deals newsletter. This will be another avenue to promote your book to our regular site audience and new visitors which can lead to even more sales for days, weeks, and months afterwards!
3) You can promote a free book as long as it is available for free from one of the major vendors (Amazon, Kobo, B&N, iBooks, or your own website). If your book is permafree, then we welcome you to send it to us for inclusion on our Free eBooks page on Paranormal Romance Lovers. Review our Free eBooks! page submission information found on this same page to learn more.
4) You can include up to two (2) reviews of your new release. Social proof is a great way to sell your book! Each review you submit must include a short review, the name of the reviewer, the name of the site where it originated from, and a working link to the page where the link is found.
5) Your author name can now link to either the front page of your web site or to your Amazon Author Profile page!
To submit your title for our PNR Deals Newsletter, just click the link below and fill out the short form:
Once we have checked your submission, we will send you a PayPal invoice which must be paid before your submission is added to the PNR Deals Newsletter.
Featured New Release newsletter — Cost: $25US per submission (UPDATED JANUARY 3rd WITH NEW OPTIONS!)
The Featured New Release newsletter is solely dedicated to one new release in the Paranormal Romance, Urban Fantasy, and Sci Fi Romance genres.
Here is a run down of the features we now offer in the Featured New Release newsletter:
– Synopsis (under 150 words)
– Buy buttons for all the major vendors including whether the book is available in KU
– (NEW in 2019!) You can include up to two (2) reviews of your new release. Social proof is a great way to sell your book! Each review you submit must include a short review, the name of the reviewer, the name of the site where it originated from, and a working link to the page where the link is found.
– (NEW in 2019!) Your author name can now link to either the front page of your web site or to your Amazon Author Profile page!
– We will promote your new release on our social media accounts which includes Twitter, Facebook, Instagram, and Pinterest. The links we use in our social media promotions will be the Amazon link for your book which will lead to more awareness and potentially more sales!
– Include a book trailer which can also be added to our YouTube channel (Optional)
– Only one title will be promoted in the newsletter- YOURS!
– No advertisements will be included in the newsletter
– The price your book will be priced when the newsletter goes out
– Include a personal sales pitch from you- the author. (Optional)
– A post promoting your new release on Paranormal Romance Lovers
You can learn more about this new newsletter as well as submit your book by visiting the link below-
Once we have checked your submission, we will send you a PayPal invoice which must be paid before your submission is added to the Featured New Release newsletter.
Author Spotlight newsletter — Cost: $30US
“Just wanted to let you know that by lunchtime my Newsletter Sponsorship newsletter had paid for itself and I had 90 new subscribers to my mailing list. Definitely worth it–thank you!”
— Liza Street (author of The Sierra Pride series & Corona Pride series)
This special newsletter is dedicated solely to one author! With this newsletter, you have the opportunity to include the following:
Your author bio / profile
Your social media and website links
Your newsletter link
A special section where you can promote a book by including a short synopsis and an excerpt from it along with links where it can be purchased
Up to four books including their short synopsis and links where they can be purchased
This newsletter goes out on Thursdays to our subscribers.
To book your Author Spotlight newsletter, just click the link below to view our booking calendar for this newsletter to see what dates are available. Once you have selected your dates, you can click the link below the booking calendar to fill out the new and improved Newsletter Sponsorship newsletter submission form:
Once we have checked your submission, we will send you a PayPal invoice which must be paid before your Author Spotlight newsletter is scheduled.
Submit your book for our Free eBooks page – Cost: FREE!
One of our most popular pages on Paranormal Romance Lovers is our Free eBooks page! Authors know how important it is to entice a new reader to try one of their books. Giving away a free eBook (especially the first book of a series) is a very reliable way to not only do that but to also generate future sales!
Submitting your book is easy. If you have a permafree book or a book that you will have available for free for over fourteen (14) days and you want to have it available for download from our Free eBooks page, just email us the link(s) where visitors can download your book- that’s it! We’ll grab the cover and synopsis from your listing. If your book is not permafree, then please include the date the book is no longer free so we can add it to the listing.
Please note- we do not accept free eBooks which are only free for less than 14 days. If you are wanting to promote a book this is free for a short period of time, consider using our popular PNR Deals Newsletter.
Email your links to us at email@example.com and please enter “Free eBook submission” in the Subject line. In the body of the email, please list the links to be used, if it is permafree or the day it will no longer be free.
Once your book is added, we will promote it now and in the future on our social media accounts (Facebook, Twitter, Pinterest, and Instagram).
Sorry but no links to a site where the visitor has to sign-up for a newsletter will not be accepted. The links have to go to an online retailer or to a page on your site if you are giving it away for free with no catches (we will be checking!).
Five Questions With… – Cost: FREE!
Five questions With … is a new feature at Paranormal Romance Lovers’ where authors who have a new release coming out or have a new book that just came out within the last four weeks are sent the same five questions which pertain to their new release.
This is a great way to expand upon and promote your upcoming / new release to our dedicated audience. Each question will give the reader more information about the book, better informing their purchase decision. So this is your chance to really sell your new release to those who may be new to your work or on the fence about buying it.
The only rule we have is your new release has to be less than four weeks old. This interview feature is for your most recent release- not a book from a couple of years ago.
This is totally free to do. Every Five Questions With… interview will be posted on Paranormal Romance Lovers and promoted through our social media accounts (Facebook, Twitter, Pinterest, and Instagram). Your new release will also be promoted in the interview with links to where people can pre-order or purchase your new release. The cover of your new release will also be featured in the interview.
If you’re interested, just send an email to firstname.lastname@example.org with “Five Questions With interview request” in the subject line. In the body of the email, please include the following:
Your author name
Title of your new release to be discussed
The date it will be released
Links where it will be available for purchase
We will then send you the interview questions within the next 24 – 48 hours. Once we receive your answers, we will then create the post followed by sending you the link for it once it is posted on the site.
Thanks and we look forward to helping you market your new release even more!
Free Book of the Month Club – Cost: FREE!
Starting on the first of each month and ending on the last day of the month, a new free paranormal romance title will be available to new Paranormal Romance Lovers’ newsletter subscribers when they sign up. The same title will be available to current subscriber’s via a link sent to them on the first day of the month.
The limit to free books offered every month is two.
This is a great opportunity to reach a growing subscriber base with a free book from your series who may not be familiar with the series or your work. Plus- who doesn’t love free books!
This will be done on a first come, first serve basis. Submissions must be made by the 20th of each month in order to be included in the selection for the following month. For example, if you are wanting your free book to be available to our newsletter subscribers in October 2017, then you have to submit it to us no later than September 20th, 2017.
This is totally free to do. This helps us increase the number of newsletter subscribers and it helps you by marketing your series and yourself to a huge number of paranormal romance fans!
To submit your book, send an email to email@example.com which includes the following:
“Free Book of the Month Submission” in the Subject line
The title of your book
The month you want it to be available to our subscribers
The ePub and/or Mobi version of your title
We will grab your cover from Amazon.
We will host the files ourselves using a secured hosting service. Once the month your book is available is over, we will delete the files.
If your submission doesn’t make the first two of a month, then we will notify you and offer you the opportunity to be included in the following month’s Free Book of the Month entries.
Send any questions you may have to firstname.lastname@example.org. Thanks!
Book Review Service – Cost: $10US per review (NOT ACCEPTING ANY NEW SUBMISSIONS TILL FURTHER NOTICE)
After some tinkering and retooling, Paranormal Romance Lovers’ is happy to announce the relaunch of our book review service!
What’s different this time around?
This time, we have a team of experienced and prolific reviewers eager to review your books!
Each reviewer has been writing and reviewing books for, at least, a year. Their reviews can be seen on Amazon, GoodReads, Facebook, and other social media channels.
Due to the number of reviewers we have, an author’s book can be reviewed by multiple reviewers if they wish!
How does it work?
Authors who wish to have their book reviewed have to first fill out our Book Review submission form.
Once the form is submitted, the author then has to email us the mobi file version of their book. We prefer to have a mobi and ePub file version of the book if possible. The file(s) can be emailed to email@example.com with the Subject line “Book Review submission from AUTHOR’s NAME”. We will take care of the rest.
How much does it cost?
Each review is $10US. You can order up to four reviews for a single book.
What happens after I submit my book?
We aim to have a turnaround time of two to three weeks for a review. Once a review is turned in to us, we will post it on our site with links to purchase the book, on GoodReads, our Facebook page and group, Twitter, and Instagram. This will be done for each review done for your book! We will also be sending out a new newsletter to our subscribers called Paranormal Romance Lovers’ Recommendations which will include reviews with purchase links.
Additionally, our reviewers will post their reviews of your book on Amazon, GoodReads, and their own social media channels. So the more reviews you have done, the more marketing your reviewed book will receive leading to more name recognition and sales!
Sounds great! What can I submit to be reviewed?
We only accept books which are available for purchase (it can be a new release or one from your back catalogue) or pre-ordering. This means we can’t review any ARCs or books given away for free in return for signing up for a newsletter. We also are not accepting box sets. We have nothing against box sets. But they tend to have a larger page count and the content can vary making them difficult to review.
To submit your book, just fill out our Book Review submission form. The link is below:
You can send any questions to us at firstname.lastname@example.org. Thanks!
Banner Ads on Paranormal Romance Lovers — Cost: $20US per banner
Paranormal Romance Lovers is now offering authors the opportunity to promote your books on our site with banner ads at a very affordable price!
How It Works
Paranormal Romance Lovers is currently renting banner ad space in two locations:
The first location is a 300 x 250 banner ad location located at the top right, above the side bar. According to a study conducted by Google, this location is the most popular banner location based on the number of impressions and resulting clickthroughs. This banner ad displays regardless of what post or page you are on while using the site.
The second location is a 728 x 180 banner ad location found at the bottom of every post. This banner ad location is only visible when a user is viewing a post.
Because of the banner ad rotation system we use, Paranormal Romance Lovers can place any number of banner ads in these locations. Each banner ad has the same priority, meaning no one banner will be displayed more than another. Each banner will go into rotation with the other banners. This guarantees each banner will appear numerous times throughout any given day depending on the number of visitors viewing the site. You can expect your banner ad to appear well over 2,000 times in a 30-day period!
How Much Does It Cost?
Each individual banner ad location (300 x 250 and 728 x 180) costs $20 US for a 30-day time span. Your 30 days can begin at any time so you can have it run when you are having a promotion or a new release, for example. If you don’t have a graphic, we can create one for you for $35 US. This price does not include your $20 US for the 30-day banner ad period. You can view examples of our past banner ad work on this page. Email us if you wish to learn more about this service.
That sounds great! How do I get started?
The first step is to fill out this short form. Once filled out, you will then be taken to another page where you upload either your 300 x 250 or 720 x 180 banner ad and that’s it!
What happens after I submit my banner ad?
Every banner ad has to be reviewed before it goes live. We don’t foresee any banner ad being declined due to content. But to make sure it doesn’t happen, here are the reasons we would decline your banner ad:
Hate-related or Offensive imagery
We expect the banners submitted to us to be in good taste and very similar or the same as the covers used for your books. If your banner ad is declined, then we will contact you regarding why it was declined.
If there is no problem with your banner ad, we will send you a PayPal invoice. Once payment is made, we will add it to the banner ad rotation for that banner location beginning on the start date you selected. Depending on the number of banner ads in rotation for that particular location, it may take a couple of hours for your banner ad to appear. Just rest assured that it will.
If you have any questions, you can send them to us at email@example.com. Thanks and we look forward to your responses!