There has never been a better time to be an author, because for the first time authors have direct access to their readers. While there is more competition in the marketplace, there is also more opportunity. To thrive in today’s competitive markets, personal branding is more important than ever.
There's more to writing than just writing the best story you can. If you want any chance at a long, thriving career as a writer, then it is imperative to identify who your true audience and what forms of marketing will reach them. This article gives you a good starting point which is using GoodReads to help you start identifying parts of your audience.